Apparel & Accessory Design | Graduate of HKDI (Fashion)
BA (Hons) Fashion Design, Nottingham Trent University
Shun-leong Yeung studied fashion design in Hong Kong Design Institute. During the course, he learnt different knowledge in fashion design including research, organising inspirations, garments development, portfolio works and sewing techniques. The workload was so heavy that it effectively trained up his motivation and willpower. His design philosophy was developed against this backdrop.
Inspired by Nietzsche's philosophy, Shun-leong seeks to increase human value and become a “Übermensch”. He strives to give human willpower through fashion design, provide a functional and high-tech fashion garment for human activities, facing different external challenges. His final year collection is titled "Der Wille zur Macht" (The Will to power), named after Nietzsche's popular publication. He combined thermoplastic material and thermochromic heat sensitive fabric with pattern construction skills to feature strong manliness, delivering the message of willpower.