Winners
CreateSmart Young Design Talent Award
Tsao Chih Wei, William
Communication Design | Publication Designer
 
Third Paragraph, Founder & Creative Director

“Coming from a multicultural background, I have observed distinct differences as one city emphasises personal expression and evoking emotion through visuals, and the other leans towards a more rational, practical approach. I find the combination most appealing and inspiring.”

 

William spent his childhood in Hong Kong, where his passion for the fine arts and graphic design led him to pursue a degree in Multimedia Design later. Since returning to Hong Kong in 2015, he has worked in publishing, graphic design, advertising, and exhibition curation. William founded Third Paragraph in 2021—a graphic design studio that combines the perspectives of his multicultural background. His primary focus is on publication design, leveraging his expertise in paper and print techniques to craft designs that are both subtle and powerful, imbued with a poetic aesthetic. Established a reputation for delivering exceptional design solutions that seamlessly blend artistry and functionality.

 

Recognized with numerous prestigious awards, including the DFA Hong Kong Young Design Talent Award, D&AD Awards, Tokyo Type Directors Club Awards, ADC Awards, and Golden Pin Awards. His work has been featured in a variety of publications, such as Yahoo, Counter-Print, LaVie, Victionary, Pentawards and Sandu Publishing, and he has been interviewed by Hong Kong Economic Times (HKET) and HK01.


William has also been invited to share his practice as a guest speaker at The Hong Kong Polytechnic University (PolyU), PMQ, WMA, and HART.

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