William has been working in the brand design industry for over 15 years in London. His expansive works encompass a diverse range of design from brand identity, digital technology, print to environmental across Europe, Asia and Middle East with global clients including UK Parliament, McLaren, Vodafone, D&AD, BBC, TED, LVMH, Landmark, HKEX.

In 2016, he was acknowledged as an exceptional talent and emerging leader in design by Arts Council England and British Government. In 2020, he won the Createsmart Young Design Talent Award from DFA Awards. The quality of his work has been recognized by a number of international awards including Grand Prix of DBA Award, D&AD Awards, New York Festival Awards, and DFA Awards. He has been featured in a number of publications and won the Unsung Heroes from Computers Arts Magazine in the UK to honor his contribution to the industry. In 2023, W.H.Y. Brand Consultancy, the firm founded by William, was honored with the Best Distinctive Award by the Hong Kong Designer Association. The following year, in 2024, it was recognized as the Best Brand Design Consultancy  of the Year.

William’s designs reflect a balance of logical thinking and emotional impact to audiences. He maintains creative ideas have to be supported by strategic thinking to create a seamless brand story, combining technology with traditional craftsmanship to produce a fresh perspective.